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Search Engine Marketing (SEM)

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. SEM is an adjunct SEO.

SEM uses ad words, pay per call (particularly beneficial for local providers as it enables potential consumers to get in touch directly to a company with one click), article submissions, advertising and making sure SEO has been done. Search Engine Optimization services is the backbone of each online business while Search Engine Marketing is a kind of internet marketing which is done for the promotion of the website by increase in search engine result pages. 

Benefits of Search Engine Marketing (SEM):
• Increase brand awareness and brand equity of product.
• Increase Visibility - Increase in web site traffic.
• Advertise to an audience that's already interested in you.
• Increase in targeted leads.
• Target your ads to users based on languages and locations.
• Competition advantage - Marketers can enable users to select their product over their competitors.
• Greater ROI — compared to other advertising media, paid search strategies are more efficient.